Seinfeld To Save Microsoft!?!

Everybody seems confused about the new Microsoft commercials featuring Bill Gates and Jerry Seinfeld. The commercials are funny and seem pointless, but there is a brilliant repositioning strategy behind them.
Microsoft is countering Apples "I am Mac" and "I am a PC" adds that depict Bill Gates as an overweight, super-pale nerd who is always wearing a disheveled suit, with aviator prescription clear lenses and is always  confused and deceptive. The Mac guy is depicted as a smart-ass who always knows better.
In Microsoft's adds, it appears Bill Gates lost a bunch of weight and it positions him as an ultra-successful business man, who is likable and funny and counters the character in the Apple adds who is really pale and always wears a suit.  Instead, the Real Bill Gates never wears a suit and is not pale. His wardrobe is kind of hip and cool, and his glasses are small and cool. Bill Gates is depicted as a much more laid back fun-loving character. Jerry Seinfeld who is the Mac, seems to genuinely like Bill Gates and seems to be very similar to him, as apposed to the Apple ads that are full of contrast.
The Apple adds make you laugh, and by hiring Jerry Seinfeld, who is one of the most brilliant comedians that ever lived, the Microsoft adds make you laugh even more. A little late, but very effective.
Of course, the supreme irony in this is that on Seinfeld's TV show he only and always had Apple Macs.